This is the first joint campaign between ALLTERCO and Carlsberg Bulgaria, where we are able to provide a short code, making a promo-site, call center, courier services, campaign analysis and comprehensive customer support.
The mechanism of the game was the following:
1. Since the beginning of April, the user can buy a bottle of 0,33l, 0,5l 1l or limited edition TUBORG COLOR EDITION
2. Send the code under the cap via SMS to number 1780 or www.tuborg.bg.
Each participant who registered 5 codes can grab one of the thousands of awards:
500 pcs. - Tickets for a concert of the unique musical experience of Secret Urban Party
500 pcs. - Bluetooth speakers JBL
1000 issue. - Headphones Philips
500 br. - Voucher for the game Puzzle Room
100 pcs. - Smart watches Samsung
Consolations were:
• 12,900 TUBORG can packs
• 7000 SUNGLASSES
• 4000 TOWELS
• 3500 T-SHIRTS
