Skip to main content

Over 30,000 people visited the Levante Trade Fair in Bari and the IOT World Congress in Barcelona and the brand's booth

26 May 2022, SofiaShelly, Bulgaria’s leading home automation brand, registered huge consumer interest at two international trade shows this month.  Levante Trade Fair in Bari and IOT World Congress in Barcelona are two of the most prestigious smart technology & automation forums in Europe, where hundreds of companies from around the world showcase their most innovative developments and products. It was a first-rime partixipation for the Shelly brand. Shelly participated in the Levante Trade Fair together with its local partner Dales SLR (Shelly Italia), where over 10,000 people attended. The Barcelona show, on the other hand, registered more than 20,000 visitors and there the Bulgarian brand participated with a partner stand with ALLNET Germany. The strong international consumer interest in the brand at both forums and the 5+ million Shelly devices already sold worldwide are undeniable proof of the successful path the brand and its parent company Allterco have taken to position themselves as one of the global leaders in the IoT industry.


“We are happy that more and more users from all around the world are showing interest in our products. Meeting brand fans at trade shows and talking to potentially new ones is always a great experience because we get to hear live different stories of how our products are changing thousands of people’s daily lives for the better. We would like to thank the users in Italy and Spain for the strong interest in our booth. Allterco’s main goal with the Shelly brand will continue to be to drive the Home & Office automation sector towards innovation and to expand its reach to new markets. We currently have customers in over 100 countries around the world and hope to reach 150 in a few years”, said Dimitar Dimitrov, CEO and founder of Allterco.


Founded in 2016 by IT entrepreneur Dimitar Dimitrov, today Allterco is a leading European IoT company with a focus on smart innovations facilitating the user’s daily life. Allterco operates in Europe, the US and Asia with a partner network in over 100 countries, and is the only Bulgarian company with a direct dual listing on the Bulgarian Stock Exchange (BSE: A4L / ISIN: BG1100003166) and the Frankfurt Stock Exchange. Allterco’s dual listing on the Frankfurt Stock Exchange was recently recognised as “Deal of the Year” at the Forbes Business Awards 2022.


The company’s most successful brands are the Shelly home automation line and the MyKi line of GPS smartwatches for kids. The first product in the Shelly range was introduced to the market back in 2017. Since then, the brand’s product portfolio has grown to over 40 products across several categories – smart relays, smart sensors, plug & play smart devices, smart light bulbs and various compatible accessories.

In 2021, the company recorded a +51% increase in sales revenue with over EUR 30 million of them coming from sales on a consolidated basis. In the last year alone, Allterco has successfully launched 10 new devices and 2 new product lines. This year the company plans to surprise consumers with more new smart devices and innovative features.